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Things to Consider Before Registering Your Trademark

A registered mark is a necessity for any business enterprise. Why? Because after a business has successfully register trademark, the company then becomes the sole owner of the trademark or brand name, and brand ownership comes with perks such as gaining the statutory right to exclusively use the mark whichever way they deem fit.
Trademark registration also enables a business to legally prevent others from copying the trademark. Furthermore, your company will benefit from the mark’s increasing market value (granted the goods and services you offer are of good quality, garnering a good reputation among customers). After all, what person wouldn’t want to patronize a brand which provides nothing but quality assurance?

Should you register your trademark?
It is encouraged for any start-up business to register their trademark as soon as possible. Not only does it legally protect your brand, but the validity period of a registered mark also lasts up to ten years. After the first ten years, it can still be renewed indefinitely (every 10 years at a time) through paying the renewal fee.
Under the Productivity and Innovation Credit Scheme, the Singapore government also offers up to 400% tax rebates if you register TM. The assistance is designed to help you offset the costs of trademark registration.

Identifying a trademark
Trademarks are commonly used outside Singapore and across the globe. It is relatively easy to spot a trademark –you just have to look for two common symbols, ® and TM.
The usage of these two symbols are not the same: The ® symbol is used to protect and register trademark, which is pursuant to trademark laws; while TM only indicates that the mark is used as a trademark by the owner, but may not necessarily have been legally registered with a Singapore trademark registration company or under the scope of respective trademark laws.

5 advices to keep in mind

Trademark registration is no piece of cake to deal with, but here are advices to keep in mind when dealing with trademarks in business:

    1. Protect your brand in a respectful manner

    It’s great to protect your brand zealously, just make sure you act with respect, specifically with regards to the law. Intellectual property is important – but so is the mutual exchange of politeness and respect. In the cutthroat business world where companies compete constantly, it is easy to get swayed in the heat of it all and let your temper run wild over a minor misunderstanding.

    You might have accusations of another company stealing or copying your trademark, but don’t just head over their office and lash out. Don’t let your gut feeling do the talking. Deal with the matter in a professional way by gathering evidences and other proof before, and then get a legal counsel before taking any actions.

    Who knows, it might just be a case of an honest mistake. Sometimes, companies don’t realize they are infringing on a trademark until a third party points it out. In that case, construct a polite, informative letter and tell the other party to cease all the usage of the trademark.

    2. Treat your trademark like an investment

    Just like any other investment, treat your trademark well. You must cautiously monitor your trademark and the brand it upholds before you can enjoy recognition among a growing number of customers.

    Maintaining a good reputation means your brand is viewed as trustworthy and reliable by the masses. This might prompt more avid customers, especially if you keep up with good and proper branding. Don’t be afraid to be ambitious! Act as though your trademark will gain recognition across the globe soon – because if you don’t, it never will.

    3. Choose your trademark wisely

    You can’t trademark everything you think is best for your company. If you are indecisive or bad at making big decisions like this one, consult help from other business owners or members of your company. Be open for suggestions before you finally come up with the ‘right’ trademark.

    Keep in mind that trademark registration has no immediate edit button. Even if your business hasn’t done any promotional or marketing activity yet, changing your brand name isn’t as easy as replacing the sign on your main office. You need to provide legal reasons and pay hefty legal fees, among others.

    Generic brand names, those composed of commonly used phrases and words, are often prone to copyright infringement lawsuits. To prevent this from happening to your business enterprise, design a distinct yet classy trademark. Take all the time you need in brainstorming. As the adage goes, it’s better to go ‘slowly but surely’.

    4. Be a forward-thinker

    If used and protected properly, your trademark rights may last until the end of time. The impact of this concept is crucial to understand considering the number of global brands which became a shared vocabulary across the globe. Think of Apple’s ‘iPhone’, or Nike’s swoosh/check logo.

    As an ambitious business owner, you might plan on venturing onto the global stage and open store branches abroad. To continuously secure your trademark rights, research about the country you plan to operate in and secure protection in their local trademark laws immediately.

    5. Don’t take it personally

    Should you receive a copyright infringement lawsuit, don’t let your temper dictate your decisions and approach the matter with a cool mind instead. No good will come out of physically attacking whoever sent the letter. If anything, you will only be charged with more legal complaints.

    The first thing to do is to contact a lawyer for legal assistance and start a dialogue with the other party. Be civil. This is pivotal in reaching an equitable solution in the end.

Choosing the Best Bicycle and Bicycle Accessories for Your Skill Level

Most first-time bikers are guilty of choosing the best bicycle they can afford without knowing if it’s the right size and model for them. Not only will a beginner waste the potential of a good bike if not used properly, but it can also make learning difficult for some who would do better in a bicycle that’s right for their skill and experience.

If you seriously want to pursue biking, you need to know how to properly choose a bike that’s right for you the next time you visit the bicycle shop in Singapore.

Easy or Casual
Casual or beginner riders who use their bicycles daily, travel a total average of 18 miles per day. When you’re just trying to learn the basics, you don’t need to spend a lot of money on the best bicycle you can find at the bicycle shop in Singapore. It would be more practical to purchase a style that is most suited to your needs. If you’re not planning to train in off-road terrain, your can purchase a beginner road bike ideal for paved roads in the city. You could also opt for a hybrid bicycle that you can use for both paved roads and rough terrain. For children, the bicycle size and the number of bicycle accessories will depend on the child’s height and skill level. Parents must make sure to let the child try the bicycle first before purchasing, and to consider switching to a different style once the child outgrows the frame or has improved his/her cycling skills.

Athletic Beginner
Beginner riders who want to challenge themselves in more difficult terrain or travel long distances, usually cover an average of 35 miles daily. Most bikers at this level purchase a mountain bike, road bike, or a hybrid bike depending on the terrain and the distance covered. Serious bikers should consider looking at mid-range bicycles at the bicycle shop in Singapore that use aluminum frames for durability and ease of use. Not only are there differences in the wheels of mountain bike and a road bike, but the handlebar shapes also vary. Hybrid bicycles use either the drop bar or the flat bar, but some high-end bikes use the mustache bar. Most mountain bikes on the other hand, use the riser bar or the flat bar for better control and less strain on the arms.

Intermediate
Intermediate riders train for an average of 40 miles daily over different terrain. If you want a bicycle more suited to your needs, you should consider spending more money on high-end bicycles that are made from the best and lightest materials such as titanium and carbon. The designs are usually built for lighter and faster travel ideal for competitions. You should also pay attention to the bicycle accessories and features that will ensure a smooth and safe travel, such as; the type of brakes (these can be rim, disc, coaster, and drum brakes); carrying capacity; saddle height; safety features or mechanism; size of the wheels; types of suspension; bicycle gears; and the drive train. Don’t forget to wear or install the following bicycle accessories for safety: lined helmet, knee and elbow pads, eyeglasses, high-visibility clothing, front headlight, water bottle, handlebar mirrors, rear flashers, reflectors, and bells.

Advanced
For riders who are planning to compete in the future, an average of 45 miles daily should be enough to cover daily training. You should keep in mind the same important factors listed under the intermediate skills rider, but you must be extra mindful of the safety, durability, and quality of your bicycle and bicycle accessories because you will be investing a lot of time and money in it. As an advanced rider, it’s important to bring your own bike tools in case of an emergency. Typically, a professional cyclist will bring the following items in a repair kit: chain checker, Torx keys, pump, chain tool, combination wrenches, tire levers, cable cutter, compact scissors, hex keys, vise-whip, cassette lockring tool, screwdrivers, spoke wrenches, and sharpened spoke. These can be found at any bicycle shop in Singapore.